Events

Results – Red & Yellow Digital Marketing course

I wrote a long post about my experience taking the digital marketing course. I said I’d keep you posted on my results. Well, here they are! I got 85% average! That means I may write an exam; If I pass with more than 75%, I will become a Quirk accredited digital marketer! (Quirk is a leading digital marketing agency.)

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I’ve had two job interviews since completing the course. Ideally, I’d like a job in Cape Town City Bowl related to social media, copywriting, fashion, wellness, and beauty.

Here’s to my job hunt!

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Red & Yellow Digital Marketing Online Course {Preview, My Experience, & Review}

I moved back to Cape Town, South Africa last year and decided that I needed to study something because I’d been a bit lazy in that regard. I perused the online short courses available from GetSmarter, an online education company, and from Red & Yellow, an advertising and marketing school. I’d never studied online before, so I didn’t really know what to look for.

Never stop learning because life never stops teaching

Image source: Pinterest

I was interested in social media and copywriting. A friend told me about the Digital Marketing Course from Red & Yellow, and I saw that it included a module about social media. Another friend advised me to go for the more technical course, so I veered in that direction. I’d never studied Marketing or anything Digital before, but I knew it would be interesting because I’m constantly being digitally marketed TO, and I would like to know more about the other side.

I’d also heard that if you achieve more than 75% average for the course, you will be invited to take a two-hour online exam, and that if you pass with 75% you will become a Quirk accredited digital marketer. Quirk, a marketing agency, have recently been joined by WPP a British multinational advertising and public relations company. This sounded like extra motivation to dedicate the recommended 8-10 hours a week to the course.

On top of that, the course is also accredited by iab South Africa (formerly DMMA,) an association seeking to grow the digital industry in South Africa, by University of Stellenbosch Business School, as well as by Cambridge Marketing College. It sounded like I’d get a lot of bang for my 7,685 bucks (R7,685.00 – South African Rand) for a ten-week course. I was sold! (The course is open to all countries.)

marketing is no longer about the stuff that you make, but about the stories you tell

Image source: Pinterest

I’d left my decision-making to the last minute, and only registered and paid on the day that the course started. I was lucky to be accepted! A co-ordinator set me up with a username and password to access the online learning portal. I saw that other students who had registered earlier had already started participating in the forum discussions. I signed up for a spot on the (not compulsory) weekly chat session, signed the plagiarism form, introduced myself on the forum, read announcements and the welcome pack which gave clear instructions on everything important, and got acquainted with the online learning platform.

Module 1 was released and I watched the engaging, exclusive-to-the-course short video, downloaded the text book resources and the assignment. I couldn’t bring myself to read the text book in .pdf format, so I made arrangements to collect my complimentary copy of the book from the Red & Yellow School. I live nearby, so collecting it was quicker that waiting for it in the post.

Red & Yellow Digital Marketing Online Short Course Pack Quirk

(party) pack + text book for the course

The physical copy of the book contains ‘over $1600 worth of vouchers.’ I still couldn’t bring myself to reading it. I got organised instead. I created and labelled folders for each of the eight modules and read and saved links to relevant sites in my ‘favourites.’

Getting organised is the best excuse for not reading the text book

Getting organised is the best excuse for not reading the text book

I began the assignment, and things started getting better from there. I attended the (non-mandatory) online chat session, felt shy to participate, but did anyway. There is a ‘Participation’ mark of 5% for posting in the forums or Chat, and Tweeting, so I tweeted and endeavoured to do so again.

I completed and submitted my assignment in time, and Module 2 was released soon after. I had to wait two weeks before my first results would be released. This felt like a L O N G time! The second module assignment included an online quiz. Even though it was an “open book” quiz, there were some tricky questions. Fast-forward to the release of Module 4 along with results from the first assignment, and the course gained momentum and I felt more inspired.

The next few weeks passed by smoothly. The final, research assignment was challenging because it involved putting together everything I’d learnt in the course, but I submitted it yesterday *relief*  I’ll keep you posted once I get my results.

nothing builds self esteem and self confidence like accomplishment

Image source: FabQuote Co

The course was well-managed, it was easy to get in touch with the co-ordinators, the course material was fresh and the assignments were relevant. We had chat sessions with industry experts who answered our questions. The online learning platform was easy to navigate but you need to be Internet-savvy. I really appreciated the constructive feedback in my marked assignments.

I learnt a lot from this course and I think it will open doors for me.

* This post expresses my own research and views, and was not sponsored.

Blog Boot Camp 2014

I attended Blog Boot Camp held at The Office in Cape Town on Saturday. It was hosted by SA blogging aficionados, Kathryn from Becoming You Blog  and Lana from Lanalou Style (site may be undergoing maintenance at the moment.)

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I got camera-shy, so I don’t have many pictures, but the boardroom table was beautifully decked with our awesome goodie bags, beautiful flowers, and printed notes which were filled with useful links. Raylene from Scarlet Aura blog got some great snaps of the event.

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Everyone diligently took notes as Lana and Kathryn talked us through the ins and outs of creating beautiful, functional blogs, along with plenty of examples, and answers to our questions.

It’s not easy to squeeze all the technical stuff into one morning but fortunately I was able to keep up because it tied in with what I’d just learned in a Digital Marketing course (which I will blog about this week.)

We enjoyed gourmet snacks during the break and it was nice to meet other local bloggers. I met the lovely Leana from Hipstyler Pretty & Ginger who I follow. A handful of attendees were the lucky winners of extra treats in a lucky draw. There was even a leather handbag up for grabs.

Now, I’m enjoying some delicious Nomu Skinny Hot Chocolate, which I got in my goodie bag.  I made it with coconut milk and it’s perfect for this cold, wet, post hailstorm, Cape Town Monday.

Nomu Skinny Hot Chocolate

Goodie bag haul

I’m sure Kathryn and Lana weren’t able to attend a boot camp when they first started blogging, so I feel grateful that they were willing to share their knowledge. Thank you!

I definitely learnt a thing or two and I will study my notes, and make some changes. Watch this space!

* This post expresses my own, personal views, and was not sponsored.